Home care website design for Minnesota providers

We have built for CityLight Home Care in Edina and Harmony Supported Living Services in Washington, and the constraint was the same both times: the person who will maintain this site is the office manager who also runs scheduling, payroll, and background studies. So we build pages she can change in ten minutes, because counties, vacancies, wages, and job posts are what go stale first. We also write to the license you actually hold, since a case manager will pull you up in the DHS licensing lookup before anyone calls.

What usually goes wrong

• 01The case manager screens you out in fifteen secondsBefore anyone picks up a phone, a lead agency case manager checks two things: what your DHS license actually covers, and whether you serve her county. A site that says serving the Twin Cities instead of naming Hennepin, Ramsey, Anoka, Dakota, Scott, and Washington is asking her to guess. She will not guess. She will call the next provider on the list.
• 02Referrals arrive by fax and email, not through a formHospital discharge planners and county case managers do not fill out contact forms. They fax a packet or email one person by name. A generic form and an info@ address make them work. Publish a named intake contact, a direct line, a referral email, a fax number, and a downloadable form. And if nobody answers that line on a Friday afternoon, no website fixes the referral you lost.
• 03An inaccessible site is a credibility problem before it is a compliance oneYou serve people with disabilities. If your contact form cannot be completed with a keyboard, or your intake number is baked into an image, a family using a screen reader learns something about you before they ever call. We build to WCAG 2.1 AA and test with a keyboard and a screen reader rather than an automated scanner badge.
• 04Your careers page outearns your services pageMost Minnesota providers lose more money to unfilled DSP shifts than to lost referrals. Applicants apply from a phone, at night, often between two other jobs. They want the wage, the shift, the city, whether you train, and whether the background study will be a problem. An application that needs a desktop, a PDF, or a new account gets abandoned.

What we build

• County-by-county service area pages naming every county you actually cover
• License pages written to match your real DHS 245D or MDH scope
• Named intake contact with direct line, referral email, fax, and packet
• Two-minute mobile DSP applications that need no account or PDF
• Vacancy pages for community residential homes your office updates weekly
• Private-pay rate pages kept separate from waiver and CFSS content
• WCAG 2.1 AA builds tested with a keyboard and screen reader
• Somali, Spanish, Hmong, and Oromo structures for families and applicants

What it costs

Published ranges, not a call-for-pricing page. These are what projects in this sector actually land at with us. Your number depends on page count, functionality, and how much content support you need.

Want the full breakdown across every service? See ourpricing page.