HealthcareResidential care
Hope Residential Care
Hope Residential Care was established with a focused mission: to provide specialized care and support for adults aged 55–65, addressing their unique needs while promoting independence and dignity.
Assisted living, customized living & memory care
Assisted living website design in Minnesota
The person deciding is almost never the person moving in. It is a daughter in her fifties, on her phone at 11 at night, three tabs open on three homes, four days after a fall or a discharge planner handing her a printed list. She is not comparing your design to anyone else's. She is trying to answer three questions: what would Mom's Tuesday actually look like, can we pay for this or does the Elderly Waiver cover it, and is there a room open now. Most assisted living sites in Minnesota answer none of the three.
Two clients in this sector so far: Hope Residential Care, which serves adults aged 55 to 65, and Harmony Supported Living Services in Washington state — both designed and built by TayoPro.
We build the half of that conversation your admissions call already handles well and your website drops. A real daily schedule with real times. Photographs of the actual dining room and the actual staff, taken on a Tuesday, because a family that has toured four buildings can spot a stock photo instantly and will assume you are hiding the real one. A payment page that names Elderly Waiver, CADI, Housing Support, Alternative Care, and private pay, and says which ones you accept. And an availability line somebody on site can change in a minute.
What usually goes wrong
- 01Nobody can tell what Tuesday looks likeEvery site in this sector says compassionate care in a home-like setting. Almost none say breakfast runs 7 to 9, the van goes to Cub on Thursdays, the memory care hallway is secured, or what the overnight staffing actually looks like. Families decide on specifics like those. Publish the daily schedule, the meal rotation, and your real staffing pattern and you will trade tire-kicker calls for booked tours.
- 02The money question goes unansweredHalf of your inquiries are about money, and most sites say nothing about it. Adult children do not know Elderly Waiver from Medical Assistance, do not know that customized living services are billed apart from the rent, and will not phone to ask a question they feel they should already know. One honest payment page filters your pipeline before it ever reaches the phone.
- 03You are renting your own leads back from a referral serviceA Place for Mom and Caring.com rank above you for your own city, then sell you the family that was already looking for you, at a placement fee quoted against the first month's rent. You will not out-rank them everywhere. You can out-rank them for your own name, your neighborhood, and long queries like assisted living that takes Elderly Waiver in Anoka County, which is where the ready-to-move families are.
- 04Whoever updates the site also runs the buildingThere is no marketing department. The executive director updates the site between an MDH survey window, a staffing hole on second shift, and a family meeting. If changing availability from two openings to none takes a support ticket, it will sit wrong for a month, and the tours it generates waste everyone's time. Availability, rates, staff photos, and disclosure documents have to be editable in under a minute.
What we build
- A day-in-the-life page with real times, meals, and activities
- Photo shot lists for your rooms, staff, and dining room — never stock
- Payment page for private pay, Elderly Waiver, CADI, MA, Housing Support
- Availability and waitlist status your administrator can change in one field
- Tour booking with real time slots and a text confirmation
- Floor plans, room sizes, and what each level of care includes
- Uniform disclosure, resident rights, and license details posted where families look
- Local search pages for the suburbs families type, not "Twin Cities"
Worth knowing
Answer the funding question on the page
The question every adult child arrives with, and the one almost no provider site answers, is how this gets paid for. Private pay, Elderly Waiver, CADI, Medical Assistance and long-term care insurance all behave differently, and a family that cannot work out whether they can afford you will simply call the next provider. You do not have to publish a rate sheet. You do have to say plainly which funding sources you accept and what the first conversation looks like. Providers that do this get better-qualified enquiries and fewer wasted tours.
What it costs
Published ranges, not a call-for-pricing page. These are what projects in this sector actually land at with us. Your number depends on page count, functionality, and how much content support you need.
One home or one building
Roughly eight to twelve pages: daily life, care levels, payment, staff, availability, tour booking. The right scope for a single licensed site with one set of rates.
$3,500 to $7,500
Multi-site or multi-waiver provider
Several buildings with different licenses and rates, memory care presented separately, referral pages for county case managers, and CRM routing so inquiries reach the right admissions person.
$7,500 to $18,000
Ongoing care
Availability and rate changes, new staff photos, disclosure documents after a survey, backups and security. The pages that go stale here are the two families check first.
$150 to $400 / month
Want the full breakdown across every service? See ourpricing page.
Proof
Assisted living & residential care we have built for
Real projects, real organizations, live sites you can go and look at.
HealthcareSupported living
Harmony Supported Living
Harmony Supported Living Services was founded with a deep commitment to providing exceptional supported-living home care services.
How we work
A simple process, no surprises
We listen to your goals, gather your requirements, create a design strategy, and deliver a website that works. Here is what that looks like.
- 01
Discover
We listen to your goals. A short conversation about your organization, your audience, and what success looks like.
- 02
Plan
We gather your requirements and turn them into a clear design strategy, sitemap, and timeline you can sign off on.
- 03
Design & build
Our designers and developers craft a responsive, fast, and accessible product tailored to your brand.
- 04
Launch & care
We deliver a website that works, then stay available for updates, security checks, and improvements as you grow.
FAQ
Assisted living & residential care: common questions
Should we publish our rates?
Yes, at least a starting range per level of care. Families who cannot afford you will screen themselves out, which saves your admissions hours; families who can will trust the rest of the page more. If your rates move annually, publish a range with the effective date rather than a single number you will have to defend on the phone.
Can the site connect to Eldermark, MatrixCare, or our CRM?
Usually as a clean handoff rather than a deep integration. Most senior living platforms — Eldermark, MatrixCare, PointClickCare, Enquire, Yardi — take web leads by email parsing or a simple form post, and that is what we set up. We would rather send an inquiry reliably into the system you already pay for than build a second database your admissions coordinator has to remember to check.
Do we need new photography, or can we use what we have?
Almost always new. Families have toured other buildings and can identify a stock apartment on sight, and the assumption they make is that you are hiding the real one. You do not need a studio budget: a half-day with a photographer who can shoot rooms, a meal, an activity, and headshots of the staff who are actually there on weekends is enough for years.
Will the site explain Elderly Waiver and CADI for us?
We will write a plain-language version and you will correct it. We are not your county lead agency, so the page explains what the programs generally cover, which ones you accept, what a MnCHOICES assessment involves, and who to call — usually your admissions line and the Senior LinkAge Line. Then it points people to the county rather than pretending a website can determine eligibility.
How long does this take, and what will slow it down?
Six to nine weeks, and the delay is never code. It is photography and the daily schedule — getting an administrator to sit down for ninety minutes and write out what actually happens between 6 a.m. and 8 p.m., then getting the owner or corporate to approve rates. Book the photo shoot in week one and you will launch on time.
Start a project
Ready to take your business to the next level?
Let's work together to create solutions that make a real impact. Tell us about your project and we'll come back with a clear plan.